Maouli was born from a desire to create stories you can wear — stories that inspire a sense of adventure in everyday life.

Behind Maouli stands Aurélie, a designer whose connection to fashion runs deep. Sensitive and deeply creative, she was raised in the Belgian countryside, surrounded by nature, animals, and a lively family of siblings. Immersed from an early age in the world of textiles and lifestyle design — a family heritage that shaped her artistic vision — she also lived and travelled across exotic places, experiences that continue to inspire her sense of colour, texture, and culture.

After more than a decade in the textile industry, Aurélie took a step back to focus on her family, devoting time to her four young boys. During this time, she discovered graphic design, refining her visual language and deepening her appreciation for composition, material, and storytelling.

As her family grew, so did her creative vision — the desire to unite her two passions: textiles and graphics, guided by her eye for beauty and craftsmanship. From this meeting point, Maouli was born — a brand where artistry meets purpose, and every piece is imagined with heart.

Rooted in quality, authenticity, and timeless elegance, Maouli reflects a delicate balance between nature, family, and creativity — a reflection of the life and values from which it was born.